THE NEXT GENERATION OF PERSONNEL PLANNING & CAREER DEVELOPMENT

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Thursday, September 2, 2010

The need for Employer Branding 2.0 - Recruiter

By Wolfgang Brickwedde

Employment Branding 1.0 was a monologue. Companies sent out communication and assumed control about the message and the perceiption.


Employment Branding 2.0 is a all about conversation. And the conversation is sometimes happening real time with smart organizations participating proactively to create connections, conversations, and relationships to begin building a sustainable talent advantage. Your employer brand is no longer just what you say about you. Its what everyone says about you. And what everyone says travels fast.
Please read the rest here: https://www.xing.com/net/rec/employer-branding-541856/the-need-for-employer-branding-2-0-31981202/