By Wolfgang Brickwedde
Employment Branding 1.0 was a monologue. Companies sent out communication and assumed control about the message and the perceiption.
Employment Branding 2.0 is a all about conversation. And the conversation is sometimes happening real time with smart organizations participating proactively to create connections, conversations, and relationships to begin building a sustainable talent advantage. Your employer brand is no longer just what you say about you. Its what everyone says about you. And what everyone says travels fast.
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