tag:blogger.com,1999:blog-19929488172610790852024-03-14T04:48:38.378-07:00Global Trend WatchingPersonal Branding | Online Reputation Management | Social Media MarketingNicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.comBlogger30125tag:blogger.com,1999:blog-1992948817261079085.post-43478766059951724632011-04-19T10:10:00.000-07:002011-04-19T10:10:01.495-07:00The future of employer branding online<style>
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<div class="MsoNormal">About 70% of all companies in Germany complain about the insufficiency of talent on the German job market. Mainly the lack of managment personnel and young professionals in the technical area. 46% of all employers found out that that the brand awareness is too low to differentiate from the competition. (30%) </div><div class="MsoNormal">For this reason an increasing amount of companies are using social media to create an employer brand. </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeuFWcIgXK-7YQYKYVNZKC55ZcziQs5jSK5btwdnLh4NF8YATGK0yUWHVR2B8KAQAZ0MwF3OKFuebzQ6B7zaOqWEBWkWVTNhS3NfZqQGjVIzvvP9ryqgpjqNmQ5tPbLSYcGGwljCJjSlzC/s1600/Bild+6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeuFWcIgXK-7YQYKYVNZKC55ZcziQs5jSK5btwdnLh4NF8YATGK0yUWHVR2B8KAQAZ0MwF3OKFuebzQ6B7zaOqWEBWkWVTNhS3NfZqQGjVIzvvP9ryqgpjqNmQ5tPbLSYcGGwljCJjSlzC/s320/Bild+6.png" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">According to the study „Employer attractivity – employer branding and talent supply 2010“ of the HR consulting company Hewitt Associates every second company works with a „employer branding budget“. 76% of the questioned companies increased this budget comparing to 2008. However budgets vary between 20.000 Euro to 300.000 Euro. </div><div class="MsoNormal">The study shows that many companies either don’t work with a strategy or don’t use the right plattforms. (For this reason we created Oxendo...!)</div><div class="MsoNormal">At the moment approximately 94% of all 20-40 year olds are using social networks, however only 13% of all companies use the latest technologies / matching plattforms. Interesting numbers, which will eventually lead to a modernisation of employer branding on social media plattforms. (Ok, here is some ruthless self-marketing: It already did – make sure to check out <a href="http://www.oxendo.com/">http://www.oxendo.com</a>)</div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com1tag:blogger.com,1999:blog-1992948817261079085.post-74459782416939193132011-03-14T05:39:00.000-07:002011-04-05T10:28:20.637-07:00How to push your career with a strong personal brand<style>
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<div class="MsoNormal">Individual users will find many functions to create attention for their personal brand on Oxendo. In this article we would like to show some of the effective ways to create a better online reputation and arouse the industries interest.</div><div class="MsoNormal">With the transparency given by the latest developments in social media, it is important to inform profile visitors on Oxendo about as many facets of personality, qualification and education. This also includes non-professional attributes such as personal interests or social engagement. The more a person presents, the higher the chance to become one of the featured profiles on Oxendo’s starting page. This can have a remarkable impact on a users online reputation, especially since a „featured“ user profile will also be included in Oxendo’s search results. </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEa79avQfKXX_KLl2mYbVrcqIAvRxkLx0Bl1Fg6aU-imZGSI_H2N_UPFrSIBPZ9tAzNYv8X6sIdwlCcmbXL96nrrM090frMWQxEy5zQMz2wD-m2sHrX81HaOUD1LyDoTX54JUt9mBVFhv-/s1600/Bild+26.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEa79avQfKXX_KLl2mYbVrcqIAvRxkLx0Bl1Fg6aU-imZGSI_H2N_UPFrSIBPZ9tAzNYv8X6sIdwlCcmbXL96nrrM090frMWQxEy5zQMz2wD-m2sHrX81HaOUD1LyDoTX54JUt9mBVFhv-/s320/Bild+26.png" width="319" /></a></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal">How to get there:</div><div class="MsoNormal">The basic modules for a good personal brand on Oxendo are Career Timeline, Education Timeline, Skills and Brand Statement. To give potential employers the opportunity to get a good picture about the many characteristics we also recommend to use non professional modules such as interests, updates or social engagement. </div><div class="MsoNormal">One of the most important modules is the brand statement. As every company has a brand statement, we advise individual users to create a statement letting the world (and the future employer) know what they stand for, what their believes are and which main assets they would like to present. The brand statement will also be featured as meta-description on Google and the many social media sites when shared. </div><div class="MsoNormal">A great example on how to improve online reputation and create „brand awareness“ for the own brand was delivered by Stefan Ripperda. With his great personal brand on Oxendo he was featured on our starting page (<a href="http://www.oxendo.com/">http://www.oxendo.com</a>) and one month later he is still high up in the search results on Google! You may check out his profile here <a href="http://www.oxendo.com/persons/stefanripperda">http://www.oxendo.com/persons/stefanripperda</a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The equation is simple, but powerful:</div><div class="MsoNormal">Relevant content modules on your website & CV </div><div class="MsoNormal">+ Good profile picture </div><div class="MsoNormal">+ Good visibility settings </div><div style="border-color: -moz-use-text-color -moz-use-text-color windowtext; border-style: none none solid; border-width: medium medium 1.5pt; padding: 0cm 0cm 1pt;"><div class="MsoNormal" style="border: medium none; padding: 0cm;">+ Good Brand Statement </div></div><div class="MsoNormal">= Good or featured personal brand on Oxendo</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Good or featured personal brand on Oxendo = More profile visitors (from companies and search results) = Better online reputation = Higher chance of finding a matching position</div><div class="MsoNormal"><br />
</div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-54059404372827461522011-03-11T08:14:00.000-08:002011-03-11T08:14:14.349-08:00Anleitung für das perfekte Oxendo ProfilIndividuelle Nutzer können auf Anleitung für das perfekte Oxendo® Profil viele Funktionen für den Aufbau einer Eigenmarke finden. In diesem Artikel möchten wir einige, effektive Wege aufzeigen um Online Reputationen zu verbessern und das Interesse von Firmen zu wecken.<br />
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Die schnellen Entwicklungen im Social Media Bereich haben zu einer Transparenz an persönlichen Daten geführt, die besonders bei der Kreation einer Eigenmarke bzw. Online Reputation immer wichtiger sind. Aus diesem Grund empfehlen wir unseren Nutzern auf Anleitung für das perfekte Oxendo® Profil so viele Facetten der eigenen Persönlichkeit, Qualifikationen und Bildung in ihren Profilen zugänglich zu machen. Dies beinhaltet auch außerberufliche Attribute wie persönliche Interessen oder soziales Engagement. Je mehr die Nutzer auf Anleitung für das perfekte Oxendo® Profil präsentieren, umso höher die Chance als "featured profil" auf der Startseite in Erscheinung zu treten. Das wiederum kann einen bemerkenswerten Einfluß auf die Online Reputation eines Nutzers haben, besonders weil "featured profiles" auch in den Suchergebnissen nach Anleitung für das perfekte Oxendo® Profil auf Google erscheinen.<br />
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<b>Die Schritte zum Erfolg:</b><br />
Die wichtigsten Basis Module auf dem Weg zur guten Eigenmarke auf Anleitung für das perfekte Oxendo® Profil sind Karrierelaufbahn, schulische Laufbahn, Kompetenzen und Brand Statement. Um potentiellen Arbeitgebern ein Gesamtbild über verschiedene Seiten der Person zu ermöglichen empfehlen wir Nutzern auch Module für außerberufliche Dinge wie persönliche Interessen, soziales Engagement oder Updates zu verwenden.<br />
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Eines der mächtigsten Module ist das Brand Statement. So wie jede größere Firma über ein Brand Statement verfügt, raten wir Nutzern ein Statement anzulegen um der Welt (und dem zukünftigen Arbeitgeber) zu erklären wofür sie stehen, woran sie glauben und welche besonderen Fähigkeiten sie präsentieren möchten. Dieses Statement wird auch als Meta-Description auf Google und etwaigen Social Sharing Sites aufgeführt.<br />
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Ein tolles Beispiel für die Verbesserung / Kreation von Online Reputation und "brand awareness" für die Eigenmarke wurde von Stefan Ripperda abgeliefert. Mit seinem superben "Personal Brand" auf Anleitung für das perfekte Oxendo® Profil wurde er auf unserer Startseite aufgeführt (<a href="http://www.oxendo.com/" target="_blank">http://www.oxendo.com</a>) und war selbst einen Monat später noch weit oben in den Suchergebnissen auf Google. Du kannst sein Profil hier ansehen: <a href="http://www.oxendo.com/persons/stefanripperda" target="_blank">http://www.oxendo.com/persons/stefanripperda</a><br />
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<b>Die Rechnung ist einfach, aber schlagkräftig:</b><br />
Relevante Bausteine auf Webseite und Lebenslauf <br />
+ Gutes Profilbild<br />
+ Richtige Sichtbarkeitseinstellungen (wenn möglich sichtbar für alle)<br />
+ Aussagekräftiges Brandstatement<br />
<span class="sep"></span> = Gutes oder "gefeatured" Profil auf Anleitung für das perfekte Oxendo® Profil<br />
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Gutes oder "featured" Profil auf Anleitung für das perfekte Oxendo® Profil = steigende Profil-Besucherzahl (durch Firmenbesucher und bessere Suchergebnisse) = Bessere Online Reputation = Höhere Chance eine passende Position zu findenNicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-80103636840790527202011-02-27T00:57:00.000-08:002011-02-27T23:08:35.268-08:00University Branding<style>
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<div class="MsoNormal">Germany’s schools and universities have to promote their master-degree programs in more effective ways. Demographic change and increasing international competition are asking for new marketing and PR strategies. </div><div class="MsoNormal">Alumnis of bachelor programs are having a hard time finding the fitting master programs. The websites of many schools offer low transparency – even cafeteria plans are easier to find than the content of the courses. Also a presentation of the school location and its attractions is missing in most cases. Websites remind of public authorities, but not the future of a students education. </div><div class="MsoNormal">With the Bologna Process and the Europe-wide implementation of bachelor and master programs schools need a more professional and targeted approach in order to reach students. </div><div class="MsoNormal">Only few German universities are equipped fort his Europe-wide (in parts world-wide) competition for master students. </div><div class="MsoNormal"><a href="http://www.oxendo.com/">Oxendo</a>, a new German career platform now supports schools and universities when creating an brand online. Oxendo connects students, companies and universities. For the first time students will have the opportunity to be supported by companies during their studies. </div><div class="MsoNormal">For companies this concept is interesting, because they can present themselves at places where students visit daily – online on career and social media platforms! </div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-59710753090584797492011-02-18T04:23:00.000-08:002011-02-18T04:23:04.590-08:00Marketing für Hochschulen<style>
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<div class="MsoNormal">Deutschlands Hochschulen und Unis müssen Ihre Master-Studiengänge besser bewerben. Demografischer Wandel und wachsender internationaler Wettbewerb erfordern neue Marketing und PR Strategien. </div><div class="MsoNormal">Wer nach erfolgreich abgeschlossenem Bachelor Studium nach einem geeigneten Master-Studiengang sucht, hat es nicht immer einfach. Die Netzauftritte vieler Hochschulen bieten wenig Transparenz – der Mensaplan ist teilweise leichter zu finden als Inhalte der jeweiligen Studiengänge. Auch eine attraktive Präsentation des Studienortes ist oft nicht vorhanden. Mancher Web-Auftritt verweist eher auf eine verstaubte Behörde. </div><div class="MsoNormal">Bologna Prozeß und die europaweite Einführung von Bachelor und Master Studiengängen erfordern eine professionellere und stärker zielgruppenorientierte Ansprache von Hochschulinteressenten. </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP3Pqib5nVyi5bEhDNd400D6sRAmJMnMHBEn_gggYHy0P7U0uiJM2M8Rkh6DfIlc0Ka9Z2K9v6K1zm03AYzwazPB2n6NPrCTzKHoDLU8tnjjZOsHwhSNxa63T4MkXgL8bETryNoFtoksgU/s1600/Bild+14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP3Pqib5nVyi5bEhDNd400D6sRAmJMnMHBEn_gggYHy0P7U0uiJM2M8Rkh6DfIlc0Ka9Z2K9v6K1zm03AYzwazPB2n6NPrCTzKHoDLU8tnjjZOsHwhSNxa63T4MkXgL8bETryNoFtoksgU/s320/Bild+14.jpg" width="320" /></a></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal">Wer Studenten für Master-Studiengänge gewinnen möchte, steht schon jetzt in europaweitem und teilweise weltweitem Wettbewerb. Für diesen Wettkampf sind nur wenige deutsche Hochschulen gerüstet. </div><div class="MsoNormal">Mit Oxendo bietet jetzt eine deutsche Karriereplattform Unterstützung bei der Darstellung der Hochschul-Marke. Oxendo verbindet Studenten, Firmen und Universitäten. <b><u>Erstmals haben Studenten die Möglichkeit von Firmen schon während ihres Studiums online unterstützt zu werden. </u></b></div><div class="MsoNormal"><b>Für Hochschulen ist dieses Konzept vor allem interessant, weil sie sich dort präsentieren, wo sich viele Studenten täglich aufhalten – online auf Karriere – und Social Media Plattformen! </b></div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com1tag:blogger.com,1999:blog-1992948817261079085.post-23770394896271430492011-02-15T03:31:00.000-08:002011-02-15T03:32:10.460-08:00Update Oxendo / InterviewsNach den letzten sehr turbulenten Wochen, haben wir gestern das neue Oxendo Dashboard vorgestellt! Steve Jobs würde sage - es verändert die Zukunft des Career networkings (oder so ähnlich), aber so weit will ich NOCH nicht gehen...<br />
Mein angekündigtes Interview gibt es auf unserem YouTube Kanal zu sehen. Siehe im linken Balken oder unter:<br />
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<a href="http://www.youtube.com/oxendo">http://www.youtube.com/oxendo</a><br />
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Auf unserem Oxendo Blog könnt ihr demnächst weitere spannende Artikel zu den Themen Hochschul-Marketing und Personal Branding finden - also: Stay Tuned!Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-7288566266817177442011-01-27T06:57:00.000-08:002011-01-27T06:58:57.540-08:00Relaunch / TV Interviews OxendoDa sich im Augenblick die Dinge bezüglich Oxendo überschlagen, hier ein kurzes Update:<br />
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Wie viele von euch bereits festgestellt haben, sind auf Oxendo einige neue Seiten und Funktionen zu finden. Für die neuen Startseiten und die Registrierung haben wir sehr positives Feedback erhalten. Die Registrierung erfolgt jetzt in 4 kurzen Schritten, danach steht das Grundgerüst für die Eigenmarke (PERSONAL BRAND) auf Oxendo.<br />
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Medien-Feedback: Nach einem grandiosen Artikel auf t3n.de, gab es weitere TV Interviews, die im Februar ausgestrahlt werden: Anton Kraft bei in-TV, Nicolas Ullah bei TV München (afk). <br />
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Falls ihr in den Genuß kommt die Interviews zu sehen - bitte postet euer Feedback hier. Wichtig ist für uns festzustellen ob Oxendo als Produkt gut von uns erklärt wurde!<br />
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Bisherige Interviews und Berichte könnt ihr natürlich auf unserem YouTube Kanal verfolgen!<br />
<a href="http://www.youtube.com/oxendo">http://www.youtube.com/oxendo</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-87783256623034857992011-01-12T00:45:00.000-08:002011-01-12T00:45:52.262-08:00Top 10 Hand Picked SEO Blogs to Improve Your SEO Knowledge<span id="goog_275148794"></span><span id="goog_275148795"></span><small class="meta"><span class="alignleft">Credit to: DJ Designer Lab </span></small><br />
<small class="meta"><span class="alignleft">By Dibakar, </span></small><br />
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Search Engine Optimization is used for obtaining the right keywords when we search for something on the internet. SEO has several uses in business, in making research at school, or at various other workplaces. <br />
Please read the rest here: <a href="http://bit.ly/fcTlP0%20">http://bit.ly/fcTlP0 </a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-59039969170446480982010-12-30T03:14:00.000-08:002010-12-30T05:10:33.539-08:00Descriptive Qualities Worksheet<style type="text/css">
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<div align="LEFT" style="margin-bottom: 0in;">Now here is a descriptive qualities worksheet which I pulled out from a great book by Tim O'Brian titled "The Power of Personal Branding". This worksheet will support you when creating your personal brand. Dig out some good qualities about yourself, also write down your evidence, such as what you have accomplished so far. </div><div style="margin-bottom: 0in;">I would like for you to write down your qualities and evidence. Here is an example: </div><div align="LEFT" style="margin-bottom: 0in;">Once you've done that. Think about how you can apply these qualities and evidence to your Personal Brand. Start promoting it. (Here is an example on how to use it)</div><div style="margin-bottom: 0in;"><br />
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</div><div style="margin-bottom: 0in;"> QUALITY EVIDENCE</div><div style="margin-bottom: 0in;"><br />
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<tr valign="TOP"> <td width="50%">Social Media skills</td> <td width="50%">Created online marketing for my company</td> </tr>
<tr valign="TOP"> <td width="50%">Innovative</td> <td width="50%">Founded my own company</td> </tr>
<tr valign="TOP"> <td width="50%">Hungry to learn and be successful</td> <td width="50%">Continuous improvement in my field, never stop learning something new. Spend a good amount of income on studying. </td> </tr>
<tr valign="TOP"> <td width="50%">Great motivator </td> <td width="50%">Motivated a team to follow my ideas </td> </tr>
<tr valign="TOP"> <td width="50%">Charismatic</td> <td width="50%">Always leave a good impression </td> </tr>
<tr valign="TOP"> <td width="50%">Good people's skills</td> <td width="50%">understanding, great listener, interactive</td> </tr>
<tr valign="TOP"> <td width="50%">Educated</td> <td width="50%">Graduated with Masters </td> </tr>
<tr valign="TOP"> <td width="50%">Great networker</td> <td width="50%">Made great contacts online and off line </td> </tr>
<tr valign="TOP"> <td width="50%">Dreamer</td> <td width="50%">Never give up on my dreams, continue creating new adventurous ideas</td> </tr>
<tr valign="TOP"> <td width="50%">Risk Taker </td> <td width="50%">Not afraid to contribute to anything I believe in</td> </tr>
<tr valign="TOP"> <td width="50%">Tenacious </td> <td width="50%">Had an idea to start my company and stuck with it until achievement </td> </tr>
<tr valign="TOP"> <td width="50%">Compassionate</td> <td width="50%">Treat people with respect, always help when needed.</td> </tr>
<tr valign="TOP"> <td width="50%">Great team player</td> <td width="50%">Friendly, get along with all my teammates, motivate each other</td> </tr>
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</div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-77321425168297110272010-12-29T05:21:00.000-08:002010-12-30T01:53:00.457-08:00The Power of Personal Branding<style type="text/css">
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<div style="margin-bottom: 0in;">What comes to mind when I mention these names? </div><div style="margin-bottom: 0in;">-Louis Vuitton</div><div style="margin-bottom: 0in;">-McDonalds</div><div style="margin-bottom: 0in;">-Abrecrombie and Fitch</div><div style="margin-bottom: 0in;">-Donald Trump</div><div style="margin-bottom: 0in;"><br />
</div><div style="margin-bottom: 0in;">Immediately you picture and associate the Brand Identity with the person or a company with these names. </div><div style="margin-bottom: 0in;">You can picture Louis Vuitton's LV logos. </div><div style="margin-bottom: 0in;">You can see McDonald's logo and burgers</div><div style="margin-bottom: 0in;">Abercrombie and Fitch shows you that they are all about sexy and good looking people and that's what you picture when you hear the name. </div><div style="margin-bottom: 0in;">When hearing Donald Trump's name you automatically associate his name with real estate and wealth</div><div style="margin-bottom: 0in;"><br />
</div><div style="margin-bottom: 0in;">Now ask yourself – what do people associate my name with? Find out what you're good at. If you are a a painter and have a specific style, try to use a small but recognizable element that people will recognize every time they see your paintings. When they hear your name, they will think about your signature style. Use the latest social media to promote yourself, donate 10% or more of the sales to charity to have people buy your work at the same time do something kind. When using social media, make sure you use the same colors and picture ( or logo ) on every platform. It's important to have a consistent brand which you go by and represents you.</div><div style="margin-bottom: 0in;">Build your personal brand on social media platforms. Do not be afraid to be different, do something exciting and special. </div><div style="margin-bottom: 0in;">Behind every brand identity there is a strategy. Figure out your own strategy for your Personal Brand identity. </div><div style="margin-bottom: 0in;">Consistency is crucial. Once you've defined your brand, keep it in the public eye as much as possible, be in the center of attention, interact with people that follow you on twitter and facebook etc. </div><div style="margin-bottom: 0in;">You will continue to stand out, be successful and powerful. Make sure you always fill out all the necessary information . If your pages are incomplete or empty, you will not be able to achieve a successful Personal Brand Reputation. </div><div style="margin-bottom: 0in;"><br />
</div><div style="margin-bottom: 0in;">On Oxendo you have the chance to start building your Personal Brand from the start, or refresh what you have created before by using the latest tools and color schemes to fit your Personal Brand, Your Identity, You. </div><div style="margin-bottom: 0in;"><br />
</div><div style="margin-bottom: 0in;">Sign up for free <a href="http://www.oxendo.com/">www.oxendo.com</a></div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-79159569700573787172010-12-27T09:33:00.000-08:002010-12-27T09:33:22.297-08:0010 Social Media 2010 Highlights By: Heidi Cohen<br />
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The year 2010 was a tipping point for social media. Interestingly, with one exception, 2010's social media highlights gained traction because something happening in the world resonated with social media users, generally news or entertainment related.<br />
Let's review the top 10 social media highlights of 2010:<br />
<a href="http://www.clickz.com/clickz/column/1934373/social-media-2010-highlights-included">Please follow the link to clickz.com to read the rest of the Highlights</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-16346953844048851672010-12-21T00:45:00.000-08:002010-12-21T00:47:48.998-08:00German Article on Businessvalue24: Personalentwicklung 2.0: Zur Marke werden beim Karrierenetzwerk Oxendo<span style="font-size: small;"><b>Der perfekt ausgebildete Arbeitnehmer ist der Traum vieler Unternehmen. Das neue Karrierenetzwerk Oxendo verspricht genau diesen Traum zu erfüllen. Es verbindet die Vorteile traditioneller Recruiting-Plattformen mit Social-Media-Elementen: Studenten, Auszubildende und Berufstätige können sich bei Oxendo ein persönliches Profil anlegen und ihre Fähigkeiten vorstellen.</b></span><br />
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<span style="font-size: small;"><b><a href="http://bit.ly/dGAW9L%20">Read the rest of the articke here: </a> </b></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXoqNSdu6Q5qtl3_Eqt62AMp5w3Dr5376PMd6viBiMzSUV_ISmgpw6945CiuUURzl0AYka8QfCBnSFiI6hUJJpu_xUKGwPWnrTdsPCOxTuOKntfioPtUu1mwLJGP5ZEm7j9NklfrmHkiZ/s1600/Picture+6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="68" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXoqNSdu6Q5qtl3_Eqt62AMp5w3Dr5376PMd6viBiMzSUV_ISmgpw6945CiuUURzl0AYka8QfCBnSFiI6hUJJpu_xUKGwPWnrTdsPCOxTuOKntfioPtUu1mwLJGP5ZEm7j9NklfrmHkiZ/s320/Picture+6.png" width="320" /></a></div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-1512013079674075712010-12-11T00:43:00.000-08:002010-12-11T00:43:39.350-08:00The ultimate CV template for your personal brand<style>
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<div class="MsoNormal">Do you hate working on your CV? Keeping all rules and standards can be complicated and time consuming. </div><div class="MsoNormal">Most of you already created multiple CV’s just by joining networks such as LinkedIn or Xing. So why do it all over again? </div><div class="MsoNormal">In addition most CV-standards are not up-to-date anymore. Nowadays a good CV should include<span> </span>links to your social media profiles and published work on the web. </div><div class="MsoNormal">Since a CV is an important part of your personal brand you should be able to decide which colors and structure fits your brand best. </div><div class="MsoNormal">While working on our new Personal Branding/Employer Branding network Oxendo.com we asked ourselves how we could solve these problems when creating a CV online. </div><div class="MsoNormal">Our answer is a CV – automatically generated with the information you provide on Oxendo. On Oxendo you can select relevant (for your personal brand) modules and structure of your CV. Additionally you are able to choose design, layout and colors in order to create a visual identity for your brand! </div><div class="MsoNormal">Make sure to check out <a href="http://www.oxendo.com/">http://www.oxendo.com</a> </div><div class="MsoNormal">IMAGE IS EVERYTHING </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqpMAw9kiq9ygyVp7aH4g2mleV24ghmZltHvpJV8Zp311YAjb7xGpen7pl2b0NA1JpeNlKzy9IlxAVY3TPSNwDwN3mtGsIq4gvAny43HMDvghjwO8xkTUFz7UrPp1TkKm66u4FRUiaBkME/s1600/Bild+24.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqpMAw9kiq9ygyVp7aH4g2mleV24ghmZltHvpJV8Zp311YAjb7xGpen7pl2b0NA1JpeNlKzy9IlxAVY3TPSNwDwN3mtGsIq4gvAny43HMDvghjwO8xkTUFz7UrPp1TkKm66u4FRUiaBkME/s320/Bild+24.png" width="227" /></a></div><div class="MsoNormal"><br />
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<div class="MsoNormal"><span class="copychangedsize">W&V explains how Oxendo would like to connect young professionals & companies and reports about development and launch. Read the full article here... </span></div><div class="MsoNormal"><span class="copychangedsize"><a href="http://www.wuv.de/nachrichten/digital/oxendo_will_nachwuchskraefte_und_firmen_vernetzen">Article W&V Magazine</a> </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1p8TA-Qi6jmRwlE_Omf8MHv_LAjNd9gbQTRjEQGo3KV7BMdBPmnybiV48rqNp39emlYZa771L5ahXZIhsSNxt2IODt4h8leefj5YmGkTPJy4_6YrNUSRuk1NeMB-Bz6M8NwMf8LqH1q2h/s1600/Bild+16.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1p8TA-Qi6jmRwlE_Omf8MHv_LAjNd9gbQTRjEQGo3KV7BMdBPmnybiV48rqNp39emlYZa771L5ahXZIhsSNxt2IODt4h8leefj5YmGkTPJy4_6YrNUSRuk1NeMB-Bz6M8NwMf8LqH1q2h/s1600/Bild+16.png" /></a></div><div class="MsoNormal"><a href="http://www.wuv.de/nachrichten/digital/oxendo_will_nachwuchskraefte_und_firmen_vernetzen"><span class="copychangedsize"><br />
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</span></a></div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-88186898730793240702010-11-18T04:21:00.000-08:002010-12-21T00:41:06.768-08:00According to Unicum-Magazine OXENDO helps the „self-promoting generation"<style>
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</style><span class="copychangedsize">As predicted in one of my earlier posts - qualification is good, but the right image is better. Students do not have to be marketing experts to improve future employers. However it is benefitial to know the ground rules of self marketing – and the matching online plattforms. One of the most important career networks is OXENDO. Read the full article here....</span><br />
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<div class="MsoNormal"><span class="copychangedsize"><a href="http://www.unicum.de/evo/UNICUMde/beruf/Fuer-Studenten-und-Absolventen/Berufseinstieg/Berufseinstieg/Generation-Selbstdarsteller/1">Unicum-Article (German) Please click below on page #3 on the website</a></span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi31H2yew1mTq07u5_d7XVcY9yijvFZ52-lefvPZ-eLY16Yh0saLy3ZgQ7sJMoeBSHUuDUBdP-7b-ZOWpXDl2NHuq5xqces3IrQcjm3k_uOjP1rDGLj6yBlUBkNqFwUCgZL-5CRA1Xa9gh-/s1600/Bild+17.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi31H2yew1mTq07u5_d7XVcY9yijvFZ52-lefvPZ-eLY16Yh0saLy3ZgQ7sJMoeBSHUuDUBdP-7b-ZOWpXDl2NHuq5xqces3IrQcjm3k_uOjP1rDGLj6yBlUBkNqFwUCgZL-5CRA1Xa9gh-/s1600/Bild+17.png" /></a></div><div class="MsoNormal"><br />
</div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-76298108002990000942010-11-08T04:24:00.001-08:002010-11-08T04:24:57.337-08:00Oxendo career networkNew Presentation about OXENDO's functions...<div style="width:425px" id="__ss_5700265"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/NicolasUllah/oxendo-prsentation131010" title="Oxendo präsentation.131010">Oxendo präsentation.131010</a></strong><object id="__sse5700265" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=oxendoprsentation-131010-101108023938-phpapp01&stripped_title=oxendo-prsentation131010&userName=NicolasUllah" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse5700265" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=oxendoprsentation-131010-101108023938-phpapp01&stripped_title=oxendo-prsentation131010&userName=NicolasUllah" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/NicolasUllah">Nicolas Ullah</a>.</div></div>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-54592502940642563782010-10-21T04:52:00.000-07:002010-10-21T04:52:58.879-07:00How to create a perfect CVWhile looking for the perfect CV -design-tools for OXENDO (<a href="http://www.oxendo.com/">www.oxendo.com</a>) I found this interesting article in Spotlight magazine about things to consider when creating a CV. The article does not only feature tips on format and style, but also what HR managers may read between the lines...<br />
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You are looking for a job, but so is everyone else. You might be the best candidate, but will your next employer know that? Before you are invited to a job interview, your CV will have to make a good first impression. Many large companies in Europe now use English as a working language, so its important to have your CV ready in English. This is also an opportunity to show that you have intercultural skills that may be critical to getting the joy you want. <br />
As much as your CV says in black and white, it says just much between the lines. It offers clues about the kind of person you are, what your priorities are and how conscientiously you work.<br />
Probably the most important thing to bear in mind when writing your CV is that it will be read by another person. This could be someone with whom you`ll be working closely; your boss at a small to medium-sized company; or it could be someone in a position of power, such as the head of the personnel department. Whoever that person is, he or she will decide whether or not you get invited to a job interview.<br />
For that person, time is money: you may have only 15 seconds to make an impression. Here is how to do it.<br />
1. Do your homework: Find out about the company you are contacting and write your CV specifically for the job you want at that company. One tailored CV sent to five companies will get you further than a generic sounding CV sent to a hundred-<br />
2. Make your CV readable: Choose a font that is large enough, wired enough and not too decorative. Use generous margins. Put enough space between different elements. Fit everything on one or, at most, two pages.<br />
3. Remember that less is more: The reader must be able to find key information immediately. Choose the three things that best qualify you for the job, and emphasize them in your personal profile. (This point refers to the CV-options on Oxendo. Oxendo gives you the opportunity to create 3 keywords, so that you can be found by them on our system, as well as on all search engines) <br />
4. Avoid clichés: and vague language. Everyone claims to be highly motivated and hard-working. So don`t just say you are; prove you are. Your achievements, as listed in your CV and supporting documents, should leave no doubt.<br />
5. Write for you reader, not for yourself. John F. Kennedy said: “ask not what your company can do for you; ask what you can do for your company”. Employers don’t care that you are seeking new challenges, they want to know whether you can communicate, are good with figures and have ideas.<br />
6. Make the reader curious and eager to get to know you. What hidden skills do you have, whether relevant to the job or not, that will make you stand out from all the candidates? When the 100 applicants are reduced to five, you will be remembered as the man who cooks for homeless people or the woman who is lived in China. Such qualities show that you take the initiative, are a team player and finish what you start. Are you a worker or an asset? That’s the question that’s answered between the lines.Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-74433199733075411282010-09-02T10:22:00.000-07:002010-10-21T04:47:42.524-07:00The need for Employer Branding 2.0 - RecruiterBy <a class="user-name" href="https://www.xing.com/profile/Wolfgang_Brickwedde/">Wolfgang Brickwedde</a> <br />
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Employment Branding 1.0 was a monologue. Companies sent out communication and assumed control about the message and the perceiption. <br />
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Employment Branding 2.0 is a all about conversation. And the conversation is sometimes happening real time with smart organizations participating proactively to create connections, conversations, and relationships to begin building a sustainable talent advantage. Your employer brand is no longer just what you say about you. Its what everyone says about you. And what everyone says travels fast. <br />
Please read the rest here: <a href="https://www.xing.com/net/rec/employer-branding-541856/the-need-for-employer-branding-2-0-31981202/">https://www.xing.com/net/rec/employer-branding-541856/the-need-for-employer-branding-2-0-31981202/</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-71116509360082302412010-08-28T06:18:00.000-07:002010-08-28T06:18:04.174-07:00Critically Thinking About Your Personal Brand Online<span class="byline-prep byline-prep-author">By</span> <span class="author vcard"><a class="url fn n" href="http://critical-thinkers.com/author/breannepotter/" title="breannepotter">breannepotter</a></span> <span class="byline-prep byline-prep-published"></span><br />
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If someone asked,<strong> “who are you?”</strong> what would you say? A mother, an entrepreneur, a conservative, a reality TV show fan, a soccer player, a dreamer? Read more: <a href="http://critical-thinkers.com/2010/08/critically-thinking-about-your-personal-brand-online/">http://critical-thinkers.com/2010/08/critically-thinking-about-your-personal-brand-online/</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com2tag:blogger.com,1999:blog-1992948817261079085.post-65510916823580839422010-08-27T05:13:00.000-07:002010-08-27T05:13:10.579-07:00Oxendo's first article on www.gruenderszene.de online news:German startup <a href="http://oxendo.com/" style="font-style: normal;">Oxendo</a> is gearing up to go live in October, with a novel twist on career networking and recruitment.<br />
<span style="background-color: #b4a7d6;">Please continue reading</span>: <a href="http://www.gruenderszene.de/english/news-english/holtzbrinck-acquires-tutoria-oxendo-promotion-nordhessen">http://www.gruenderszene.de/english/news-english/holtzbrinck-acquires-tutoria-oxendo-promotion-nordhessen</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-25502356762567997062010-08-25T02:27:00.000-07:002010-08-25T02:46:22.544-07:00How to - not make a mistake with your Personal Brand By Stephanie Fierman<br />
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I’ve been a passionate advocate of online personal branding and reputation management since 2007. That was the year, as some of you know, that I had a personal experience with the power of Google ...<br />
Read more: <a href="http://blog.mengonline.com/2010/08/24/playing-both-defense-and-offense-with-your-personal-brand/">http://blog.mengonline.com/2010/08/24/playing-both-defense-and-offense-with-your-personal-brand/</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-2205994096958226992010-08-10T00:21:00.000-07:002010-08-10T05:23:43.498-07:00Employer Branding as most important strategy in fight for talents<div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"></div><br />
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<div class="ArticleIntro">A survey by Personnel Today reveals that HR managers believes branding is vital if an organisation is to recruit the best candidates.</div>In the war for talent, HR professionals are not being equipped with one of the most important weapons in the recruitment armoury – employer branding.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.personneltoday.com/assets/getAsset.aspx?ItemID=1849" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="brandfigc-17may05.gif" border="0" height="304" src="http://www.personneltoday.com/assets/getAsset.aspx?ItemID=1849" width="320" /></a><a href="http://www.personneltoday.com/assets/getAsset.aspx?ItemID=1848" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Brandfigb-17may05.gif" border="0" height="304" src="http://www.personneltoday.com/assets/getAsset.aspx?ItemID=1848" width="320" /></a></div>An exclusive survey of 1,889 <i>Personnel Today </i>readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’ (Fig. A), with 80% saying that it will become even more so (Fig. B). And yet only 25% of those surveyed have responsibility for employer branding. <br />
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Many senior HR professionals said they were trying to make their organisation an ‘employer of choice’ in the face of low unemployment and skills shortages. <br />
One said: “There is so much competition for good candidates, those with a good employer brand will be able to pick and choose from the best candidates.” And another added: “People are becoming more inclined to look for roles where the organisation’s values are aligned with their own.”<br />
Recruitment remains the preserve of the HR department. Indeed, the number of people in HR with responsibility for recruiting is increasing.<br />
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Employer Branding in social media networks can be rudimentary found on Facebook and LinkedIn, but in the "war for talent" companies are in need to create their brand online in new ways and with more freedom of scope. OXENDO offers companies the right tools to present and monitor their brands with new applications.<br />
We will launch the beta version of OXENDO on the 26th of August. Please feel free to contact me on Twitter/LinkedIn or leave a comment! <a href="http://www.oxendo.com/">http://www.oxendo.com/</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com2tag:blogger.com,1999:blog-1992948817261079085.post-37211266210951569612010-07-08T08:23:00.000-07:002010-08-25T07:03:03.552-07:00New Xing & LinkedIn groups for OxendoI'd like to invite all readers of this blog to join OXENDO`s beta version in August - it truly will be a new generation of social career networking... I will keep you posted about the exact dates. For everyone as impatient as me - make sure to join us on Twitter (<a href="http://www.twitter.com/global_trend">www.twitter.com/global_trend</a> or <a href="http://www.twitter.com/oxendo">www.twitter.com/oxendo</a>) or our group "Personal Branding - OXENDO" on LinkedIn. Also dont be shy and contact me anytime if you want to find out more about the unique ways of creating your own brand with OXENDO.<br />
We will offer Personal Branding and Employer Branding on a new level. <br />
No matter if company or person - OXENDO shows you new ways and opportunities to better display and brand yourself than on any other network. <br />
Dont waste time thinking about paying for a website to present yourself in a better way – use OXENDO to create your brand. Realize your own ideas of design and functionality. <br />
OXENDO helps individuals to really show all talents, skills and qualifications. Companies can access and compare candidates in order to find the perfect candidate. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtEcVjpRYDBCI_d1FaFLdKw7OATlIAVWGk0hN68-BA9xhWDpkBOxUdvgiGsEzG0XStPbZVQoDJBSN6k91gcG_TdnOVM3CQlRTtXEsyIyhKSGYkjmfyhul5-uKrhwKy97XL6TrlNKdpjIHK/s1600/oxendo_Twitter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtEcVjpRYDBCI_d1FaFLdKw7OATlIAVWGk0hN68-BA9xhWDpkBOxUdvgiGsEzG0XStPbZVQoDJBSN6k91gcG_TdnOVM3CQlRTtXEsyIyhKSGYkjmfyhul5-uKrhwKy97XL6TrlNKdpjIHK/s320/oxendo_Twitter.jpg" /></a></div><br />
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You can sign up now for our newsletter on our pre-launch registration page-- <a href="http://www.oxendo.com/">www.oxendo.com</a><br />
We will reveal the full experience of OXENDO very shortly. Please be a bit patient and stay tuned! You will enjoy it. <br />
Among all persons and companies who sign up for the newsletter I will give out 5 free full-year memberships! For further questions make sure to contact me on LinkedIn - <a href="http://www.linkedin.com/in/nicolasullah">www.linkedin.com/in/nicolasullah</a>Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-20181721368721931552010-05-26T04:21:00.000-07:002010-05-26T04:27:55.452-07:00The future of personal & employer branding onlineSince we started working on Oxendo (the next generation of career networking) I received many requests about online tools that could help to improve a personal brand online.<br />
At the moment we are constantly working on the beta version of OXENDO and i am glad to inform you that we will be online by end of June. OXENDO will offer some amazing tools for Personal Branding + Employer Branding. Technically I am sure to offer you a new generation of social media! Comparing to other career networks OXENDO offers many long term career development tools and better communication with potential employers.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn7l0TmWIxuDacsBTERWpDbneXEFyhC1n5FILKC8MdWnz6EegCohYy9g8AJiEn9wbJ-NaINm6YLtwpD-1Y_w65LcR15RgZ2jWNE6pxRhT41BL4LPTQZnlf77g2yDXNyJX2U4UPMCFoIV_3/s1600/oxendo_background_pic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn7l0TmWIxuDacsBTERWpDbneXEFyhC1n5FILKC8MdWnz6EegCohYy9g8AJiEn9wbJ-NaINm6YLtwpD-1Y_w65LcR15RgZ2jWNE6pxRhT41BL4LPTQZnlf77g2yDXNyJX2U4UPMCFoIV_3/s320/oxendo_background_pic.png" /></a></div><br />
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For now you can finally get some <b>first information on <a href="http://www.oxendo.com/">www.oxendo.com</a> - make sure to sign up for the Newsletter!<br />
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It would be great to get your feedback on functions you could imagine to be part of this network - feel free to contact me as well.Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0tag:blogger.com,1999:blog-1992948817261079085.post-12829082659895420602010-02-15T02:58:00.000-08:002010-02-15T02:58:40.875-08:00The perfect launch of your personal brandIf you want to speed up the process of creating personal brand equity, become addicted to:<br />
1) being intentional &<br />
2) changing habits<br />
<br />
Being intentional: <br />
A lot of people think that once they choose their brand, the rest automatically takes care of itself. This mindset has no application in the world of personal branding, where only doers excel. <br />
If we want to leave the competition behind, we must be more intentional than they are when it comes to every detail of our personal brand. But what is intentionality? One example – if you are preparing for a meeting ask yourself – what do I hope to achieve in this meeting – what do I want to achieve with my presentation? Intentionality is not just having a great idea – it is also to pursue and implement that idea (before having a new one). <br />
DEFINE THE OUTCOME and pursue it with preparation and implementation!!<br />
<br />
Change: <br />
Habits, communication style, attitude, etc. – there are many things we can work on. Once we took care of those personal changes, we should move on to supporting props like:<br />
- Websites & broschures (as mentioned we are working on a professional branding & carreer platform, which will allow its members to perfectly create a brand for themselves – for more questions about that, please leave a comment or contact me directly!!) <br />
- Office space<br />
- Systems improvements<br />
Another effective tool is a 15-second commercial. How many times are we asked about what we do for a living. Make sure to create an answer which is different and interesting.Nicolashttp://www.blogger.com/profile/14444651070701187900noreply@blogger.com0