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OXENDO - THE NEXT GENERATION OF PERSONNEL PLANNING AND CAREER DEVELOPMENT!

Tuesday, August 10, 2010

Employer Branding as most important strategy in fight for talents




A survey by Personnel Today reveals that HR managers believes branding is vital if an organisation is to recruit the best candidates.
In the war for talent, HR professionals are not being equipped with one of the most important weapons in the recruitment armoury – employer branding.
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An exclusive survey of 1,889 Personnel Today readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’ (Fig. A), with 80% saying that it will become even more so (Fig. B). And yet only 25% of those surveyed have responsibility for employer branding. 
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Many senior HR professionals said they were trying to make their organisation an ‘employer of choice’ in the face of low unemployment and skills shortages.
One said: “There is so much competition for good candidates, those with a good employer brand will be able to pick and choose from the best candidates.” And another added: “People are becoming more inclined to look for roles where the organisation’s values are aligned with their own.”
Recruitment remains the preserve of the HR department. Indeed, the number of people in HR with responsibility for recruiting is increasing.

Employer Branding in social media networks can be rudimentary found on Facebook and LinkedIn, but in the "war for talent" companies are in need to create their brand online in new ways and with more freedom of scope. OXENDO offers companies the right tools to present and monitor their brands with new applications.
We will launch the beta version of OXENDO on the 26th of August. Please feel free to contact me on Twitter/LinkedIn or leave a comment! http://www.oxendo.com/
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2 comments:

  1. NicolasAugust 10, 2010 at 9:10 AM

    One could say corporate branding is at it's core an HR function– If those you hire aren't reflective of the values at the core of the organization, if their goals and the organizations aren't synchronized, the result is entropy. The organization is going to loose "inner truth" and THAT is the most essential criteria of a effective brand.

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  2. NicolasAugust 11, 2010 at 1:46 AM

    Thanks for the feedback. Good point about the synchronization - one of our goals with OXENDO.com is to create authenticity through the right online branding tools and match it with the values of potential candidates. If you have any more ideas for employer branding tools for OXENDO - please feel free to contact me!! You can find the official timetable for OXENDO`s launch attached.

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