The Honeyed Bear Trap

The Bear hunter does not chase his prey; a bear that knows it is hunted is nearly impossible to catch and is ferocious if cornered. Instead the hunter lays traps baited with honey. He does not exhaust himself and risk his life in pursuit. He baits, then waits.

The point of this is: Do not go hunting and begging for people to use your services. Simply come up with a special interest that can catch your target's attention. Then wait until they can explore, raise their interest and then they will come to you. When forcefully attacking your target, they will turn away and run fast.

When we go shopping we all try to avoid sales personal asking us "can I help you?" "are you looking for something in particular?" The moment those words come out of their mouth you start getting annoyed and simply want to leave. Because they just want to sell you the product. They don't let you walk around and explore on your own a bit and see what can catch your interest. When you are interested in something, you will go looking for THEM all over the store. Same with your business. The moment you push, their interest suddenly disappears. It's more personal when they get to know you first, sniff around, get familiar with you, when they can trust you they will come to you willingly - as the bear trusted the honey's trap, walking straight into it himself because it was familiar.