It is controversial, but in my opinion a great personal brand & average talent BEATS great talent & an average personal brand.
Lets use an easy example. There are thousands of good lawyers and marketing experts in this country some of them offering similar services. Even though the marketplace has shifted from the sale of products to the sale of services in the last ten years (the amount of service sector jobs is still increasing...) the customers purchasing strategy remains the same!! Which means buyers still need to SEE something in order to help them validate their purchasing decisions. SOMETHING must replace the tangible product. That SOMETHING is a PERSONAL BRAND.
Like it or not, most of the success of the lawyers or marketing experts comes down to a little more than a popularity contest. The person with the most likeable personal brand wins. In order for the individual to be comfortable making a commitment, he needs to see something to which he can come emotionally attached. And quality is not nearly as important as the PERCEPTION OF QUALITY. Just look at the famous Pepsi - Coca Cola tast tests in which Pepsi beats Coca Cola on a yearly basis. The message is clear - it doesnt matter who really is the best; what matters is who the people perceive to be the best!!
For more info on how to build your personal brand - go on our website www.globaltrendwatching.com
or check out our social media channels (which are by the way the best way to communicate a personal brand...)
Personal Branding | Online Reputation Management | Social Media Marketing
Hi there! I got your link from Blogcatalog and have to say this looks really interesting! I'm looking into ways to get my illustrations more out there, so I try to read as much information as possible now ^_^.
ReplyDeleteYour website looks really nice and professional! And you're right when you say it is about perception. No matter how much talent you have, if the they audience doesn't feel it or can't relate to it, well the chances of success are slim. It's a mind game I guess.
Thanks for sharing & keep it up!
Take care, TJ
Thanks for your comment! Especially as an artist you have to create a brand for yourself. I am working on next generation social media platform, which allows members to create a brand for themselves -add me on LinkedIn, so that I can send you an invite! www.linkedin.com/in/nicolasullah
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