How to push your career with a strong personal brand

Individual users will find many functions to create attention for their personal brand on Oxendo. In this article we would like to show some of the effective ways to create a better online reputation and arouse the industries interest.

With the transparency given by the latest developments in social media, it is important to inform profile visitors on Oxendo about as many facets of  personality, qualification and education. This also includes non-professional attributes such as personal interests or social engagement. The more a person presents, the higher the chance to become one of the featured profiles on Oxendo’s starting page. This can have a remarkable impact on a users online reputation, especially since a „featured“ user profile will also be included in Oxendo’s search results. 

How to get there:

The basic modules for a good personal brand on Oxendo are Career Timeline, Education Timeline, Skills and Brand Statement. To give potential employers the opportunity to get a good picture about the many characteristics we also recommend to use non professional modules such as interests, updates or social engagement.

One of the most important modules is the brand statement. As every company has a brand statement, we advise individual users to create a statement letting the world (and the future employer) know what they stand for, what their believes are and which main assets they would like to present. The brand statement will also be featured as meta-description on Google and the many social media sites when shared.

A great example on how to improve online reputation and create „brand awareness“ for the own brand was delivered by Stefan Ripperda. With his great personal brand on Oxendo he was featured on our starting page (http://www.oxendo.com) and one month later he is still high up in the search results on Google! You may check out his profile here http://www.oxendo.com/persons/stefanripperda

The equation is simple, but powerful:

Relevant content modules on your website & CV

+ Good profile picture

+ Good visibility settings

+ Good Brand Statement

= Good or featured personal brand on Oxendo

Good or featured personal brand on Oxendo = More profile visitors (from companies and search results) = Better online reputation = Higher chance of finding a matching position

University Branding

Germany’s schools and universities have to promote their master-degree programs in more effective ways. Demographic change and increasing international competition are asking for new marketing and PR strategies.

Alumnis of bachelor programs are having a hard time finding the fitting master programs. The websites of many schools offer low transparency – even cafeteria plans are easier to find than the content of the courses. Also a presentation of the school location and its attractions is missing in most cases. Websites remind of public authorities, but not the future of a students education.

With the Bologna Process and the Europe-wide implementation of bachelor and master programs schools need a more professional and targeted approach in order to reach students.

Only few German universities are equipped fort his Europe-wide (in parts world-wide) competition for master students.

Oxendo, a new German career platform now supports schools and universities when creating an brand online. Oxendo connects students, companies and universities. For the first time students will have the opportunity to be supported by companies during their studies. 

For companies this concept is interesting, because they can present themselves at places where students visit daily – online on career and social media platforms!

Marketing für Hochschulen

Deutschlands Hochschulen und Unis müssen Ihre Master-Studiengänge besser bewerben. Demografischer Wandel und wachsender internationaler Wettbewerb erfordern neue Marketing und PR Strategien.

Wer nach erfolgreich abgeschlossenem Bachelor Studium nach einem geeigneten Master-Studiengang sucht, hat es nicht immer einfach. Die Netzauftritte vieler Hochschulen bieten wenig Transparenz – der Mensaplan ist teilweise leichter zu finden als Inhalte der jeweiligen Studiengänge. Auch eine attraktive Präsentation des Studienortes ist oft nicht vorhanden. Mancher Web-Auftritt verweist eher auf eine verstaubte Behörde.

Bologna Prozeß und die europaweite Einführung von Bachelor und Master Studiengängen erfordern eine professionellere und stärker zielgruppenorientierte Ansprache von Hochschulinteressenten. 

Wer Studenten für Master-Studiengänge gewinnen möchte, steht schon jetzt in europaweitem und teilweise weltweitem Wettbewerb. Für diesen Wettkampf sind nur wenige deutsche Hochschulen gerüstet.

Mit Oxendo bietet jetzt eine deutsche Karriereplattform Unterstützung bei der Darstellung der Hochschul-Marke. Oxendo verbindet Studenten, Firmen und Universitäten. Erstmals haben Studenten die Möglichkeit von Firmen schon während ihres Studiums online unterstützt zu werden.

Für Hochschulen ist dieses Konzept vor allem interessant, weil sie sich dort präsentieren, wo sich viele Studenten täglich aufhalten – online auf Karriere – und Social Media Plattformen!