The goal in choosing our personal brand is always to discover the strongest and most appealing aspect of our character and then promote that part of us until we become the embodiment of that trait. And there has never been more ways to promote that part of us than nowadays - especially online. Here is where Global Trend Watching helps its clients - promoting this part via the most effective social media networks and websites and suggesting the brand we created with the client to the target group (e.g. marketing departments)
When you start selecting your personal brand, you may decide to relate to an aspect of your physicality. For example when you think of someone famous such as Arnold Schwarzenegger, what is he mostly known for? He is the Terminator.
When you decide to promote your brand identity there is one golden rule: You must never try to be something you are not, something you do not represent or have interest in. Your personal branding must always be a true reflection of who you really are.
If you do not believe in yourself and your plan the others will not believe it either.
Appearance is a very important key to self branding. If your teeth are not welcoming when you are smiling, they will certainly chase your target away.
