THE NEXT GENERATION OF PERSONNEL PLANNING & CAREER DEVELOPMENT

Welcome to OXENDO`s blog. As company / recruiter / HR officer we offer you the perfect platform to monitor and support potential employees.
If you are here to get more info on how to create your perfect personal brand online - make sure to sign up for our newsletter on www.oxendo.com

OXENDO - THE NEXT GENERATION OF PERSONNEL PLANNING AND CAREER DEVELOPMENT!

Tuesday, April 19, 2011

The future of employer branding online


About 70% of all companies in Germany complain about the insufficiency of talent on the German job market. Mainly the lack of managment personnel and young professionals in the technical area. 46% of all employers found out that that the brand awareness is too low to differentiate from the competition. (30%)
For this reason an increasing amount of companies are using social media to create an employer brand. 

According to the study „Employer attractivity – employer branding and talent supply 2010“ of the HR consulting company Hewitt Associates every second company works with a „employer branding budget“. 76% of the questioned companies increased this budget comparing to 2008. However budgets vary between 20.000 Euro to 300.000 Euro.
The study shows that many companies either don’t work with a strategy or don’t use the right plattforms. (For this reason we created Oxendo...!)
At the moment approximately 94% of all 20-40 year olds are using social networks, however only 13% of all companies use the latest technologies / matching plattforms. Interesting numbers, which will eventually lead to a modernisation of employer branding on social media plattforms. (Ok, here is some ruthless self-marketing: It already did – make sure to check out http://www.oxendo.com)

Monday, March 14, 2011

How to push your career with a strong personal brand


Individual users will find many functions to create attention for their personal brand on Oxendo. In this article we would like to show some of the effective ways to create a better online reputation and arouse the industries interest.
With the transparency given by the latest developments in social media, it is important to inform profile visitors on Oxendo about as many facets of  personality, qualification and education. This also includes non-professional attributes such as personal interests or social engagement. The more a person presents, the higher the chance to become one of the featured profiles on Oxendo’s starting page. This can have a remarkable impact on a users online reputation, especially since a „featured“ user profile will also be included in Oxendo’s search results. 


How to get there:
The basic modules for a good personal brand on Oxendo are Career Timeline, Education Timeline, Skills and Brand Statement. To give potential employers the opportunity to get a good picture about the many characteristics we also recommend to use non professional modules such as interests, updates or social engagement.
One of the most important modules is the brand statement. As every company has a brand statement, we advise individual users to create a statement letting the world (and the future employer) know what they stand for, what their believes are and which main assets they would like to present. The brand statement will also be featured as meta-description on Google and the many social media sites when shared.
A great example on how to improve online reputation and create „brand awareness“ for the own brand was delivered by Stefan Ripperda. With his great personal brand on Oxendo he was featured on our starting page (http://www.oxendo.com) and one month later he is still high up in the search results on Google! You may check out his profile here http://www.oxendo.com/persons/stefanripperda

The equation is simple, but powerful:
Relevant content modules on your website & CV
+ Good profile picture
+ Good visibility settings
+ Good Brand Statement
= Good or featured personal brand on Oxendo

Good or featured personal brand on Oxendo = More profile visitors (from companies and search results) = Better online reputation = Higher chance of finding a matching position

Friday, March 11, 2011

Anleitung für das perfekte Oxendo Profil

Individuelle Nutzer können auf Anleitung für das perfekte Oxendo® Profil viele Funktionen für den Aufbau einer Eigenmarke finden. In diesem Artikel möchten wir einige, effektive Wege aufzeigen um Online Reputationen zu verbessern und das Interesse von Firmen zu wecken.

Die schnellen Entwicklungen im Social Media Bereich haben zu einer Transparenz an persönlichen Daten geführt, die besonders bei der Kreation einer Eigenmarke bzw. Online Reputation immer wichtiger sind. Aus diesem Grund empfehlen wir unseren Nutzern auf Anleitung für das perfekte Oxendo® Profil so viele Facetten der eigenen Persönlichkeit, Qualifikationen und Bildung in ihren Profilen zugänglich zu machen. Dies beinhaltet auch außerberufliche Attribute wie persönliche Interessen oder soziales Engagement. Je mehr die Nutzer auf Anleitung für das perfekte Oxendo® Profil präsentieren, umso höher die Chance als "featured profil" auf der Startseite in Erscheinung zu treten. Das wiederum kann einen bemerkenswerten Einfluß auf die Online Reputation eines Nutzers haben, besonders weil "featured profiles" auch in den Suchergebnissen nach Anleitung für das perfekte Oxendo® Profil auf Google erscheinen.

Die Schritte zum Erfolg:
Die wichtigsten Basis Module auf dem Weg zur guten Eigenmarke auf Anleitung für das perfekte Oxendo® Profil sind Karrierelaufbahn, schulische Laufbahn, Kompetenzen und Brand Statement. Um potentiellen Arbeitgebern ein Gesamtbild über verschiedene Seiten der Person zu ermöglichen empfehlen wir Nutzern auch Module für außerberufliche Dinge wie persönliche Interessen, soziales Engagement oder Updates zu verwenden.

Eines der mächtigsten Module ist das Brand Statement. So wie jede größere Firma über ein Brand Statement verfügt, raten wir Nutzern ein Statement anzulegen um der Welt (und dem zukünftigen Arbeitgeber) zu erklären wofür sie stehen, woran sie glauben und welche besonderen Fähigkeiten sie präsentieren möchten. Dieses Statement wird auch als Meta-Description auf Google und etwaigen Social Sharing Sites aufgeführt.

Ein tolles Beispiel für die Verbesserung / Kreation von Online Reputation und "brand awareness" für die Eigenmarke wurde von Stefan Ripperda abgeliefert. Mit seinem superben "Personal Brand" auf Anleitung für das perfekte Oxendo® Profil wurde er auf unserer Startseite aufgeführt (http://www.oxendo.com) und war selbst einen Monat später noch weit oben in den Suchergebnissen auf Google. Du kannst sein Profil hier ansehen: http://www.oxendo.com/persons/stefanripperda

Die Rechnung ist einfach, aber schlagkräftig:
Relevante Bausteine auf Webseite und Lebenslauf
+ Gutes Profilbild
+ Richtige Sichtbarkeitseinstellungen (wenn möglich sichtbar für alle)
+ Aussagekräftiges Brandstatement
= Gutes oder "gefeatured" Profil auf Anleitung für das perfekte Oxendo® Profil

Gutes oder "featured" Profil auf Anleitung für das perfekte Oxendo® Profil = steigende Profil-Besucherzahl (durch Firmenbesucher und bessere Suchergebnisse) = Bessere Online Reputation = Höhere Chance eine passende Position zu finden

Sunday, February 27, 2011

University Branding


Germany’s schools and universities have to promote their master-degree programs in more effective ways. Demographic change and increasing international competition are asking for new marketing and PR strategies.
Alumnis of bachelor programs are having a hard time finding the fitting master programs. The websites of many schools offer low transparency – even cafeteria plans are easier to find than the content of the courses. Also a presentation of the school location and its attractions is missing in most cases. Websites remind of public authorities, but not the future of a students education.
With the Bologna Process and the Europe-wide implementation of bachelor and master programs schools need a more professional and targeted approach in order to reach students.
Only few German universities are equipped fort his Europe-wide (in parts world-wide) competition for master students.
Oxendo, a new German career platform now supports schools and universities when creating an brand online. Oxendo connects students, companies and universities. For the first time students will have the opportunity to be supported by companies during their studies. 
For companies this concept is interesting, because they can present themselves at places where students visit daily – online on career and social media platforms!

Friday, February 18, 2011

Marketing für Hochschulen


Deutschlands Hochschulen und Unis müssen Ihre Master-Studiengänge besser bewerben. Demografischer Wandel und wachsender internationaler Wettbewerb erfordern neue Marketing und PR Strategien.
Wer nach erfolgreich abgeschlossenem Bachelor Studium nach einem geeigneten Master-Studiengang sucht, hat es nicht immer einfach. Die Netzauftritte vieler Hochschulen bieten wenig Transparenz – der Mensaplan ist teilweise leichter zu finden als Inhalte der jeweiligen Studiengänge. Auch eine attraktive Präsentation des Studienortes ist oft nicht vorhanden. Mancher Web-Auftritt verweist eher auf eine verstaubte Behörde.
Bologna Prozeß und die europaweite Einführung von Bachelor und Master Studiengängen erfordern eine professionellere und stärker zielgruppenorientierte Ansprache von Hochschulinteressenten. 


Wer Studenten für Master-Studiengänge gewinnen möchte, steht schon jetzt in europaweitem und teilweise weltweitem Wettbewerb. Für diesen Wettkampf sind nur wenige deutsche Hochschulen gerüstet.
Mit Oxendo bietet jetzt eine deutsche Karriereplattform Unterstützung bei der Darstellung der Hochschul-Marke. Oxendo verbindet Studenten, Firmen und Universitäten. Erstmals haben Studenten die Möglichkeit von Firmen schon während ihres Studiums online unterstützt zu werden.
Für Hochschulen ist dieses Konzept vor allem interessant, weil sie sich dort präsentieren, wo sich viele Studenten täglich aufhalten – online auf Karriere – und Social Media Plattformen!

Tuesday, February 15, 2011

Update Oxendo / Interviews

Nach den letzten sehr turbulenten Wochen, haben wir gestern das neue Oxendo Dashboard vorgestellt! Steve Jobs würde sage - es verändert die Zukunft des Career networkings (oder so ähnlich), aber so weit will ich NOCH nicht gehen...
Mein angekündigtes Interview gibt es auf unserem YouTube Kanal zu sehen. Siehe im linken Balken oder unter:

http://www.youtube.com/oxendo

Auf unserem Oxendo Blog könnt ihr demnächst weitere spannende Artikel zu den Themen Hochschul-Marketing und Personal Branding finden - also: Stay Tuned!

Thursday, January 27, 2011

Relaunch / TV Interviews Oxendo

Da sich im Augenblick die Dinge bezüglich Oxendo überschlagen, hier ein kurzes Update:

Wie viele von euch bereits festgestellt haben, sind auf Oxendo einige neue Seiten und Funktionen zu finden. Für die neuen Startseiten und die Registrierung haben wir sehr positives Feedback erhalten. Die Registrierung erfolgt jetzt in 4 kurzen Schritten, danach steht das Grundgerüst für die Eigenmarke (PERSONAL BRAND) auf Oxendo.


Medien-Feedback: Nach einem grandiosen Artikel auf t3n.de, gab es weitere TV Interviews, die im Februar ausgestrahlt werden: Anton Kraft bei in-TV, Nicolas Ullah bei TV München (afk).

Falls ihr in den Genuß kommt die Interviews zu sehen - bitte postet euer Feedback hier. Wichtig ist für uns festzustellen ob Oxendo als Produkt gut von uns erklärt wurde!

Bisherige Interviews und Berichte könnt ihr natürlich auf unserem YouTube Kanal verfolgen!
http://www.youtube.com/oxendo

Wednesday, January 12, 2011

Top 10 Hand Picked SEO Blogs to Improve Your SEO Knowledge

Credit to: DJ Designer Lab
By Dibakar, 

Search Engine Optimization is used for obtaining the right keywords when we search for something on the internet. SEO has several uses in business, in making research at school, or at various other workplaces. 
Please read the rest here:   http://bit.ly/fcTlP0

Thursday, December 30, 2010

Descriptive Qualities Worksheet




Now here is a descriptive qualities worksheet which I pulled out from a great book by Tim O'Brian titled "The Power of Personal Branding". This worksheet will support you when creating your personal brand. Dig out some good qualities about yourself, also write down your evidence, such as what you have accomplished so far.
I would like for you to write down your qualities and evidence. Here is an example:
Once you've done that. Think about how you can apply these qualities and evidence to your Personal Brand. Start promoting it. (Here is an example on how to use it)


      QUALITY               EVIDENCE



Social Media skills Created online marketing for my company
Innovative Founded my own company
Hungry to learn and be successful Continuous improvement in my field, never stop learning something new. Spend a good amount of income on studying.
Great motivator Motivated a team to follow my ideas
Charismatic Always leave a good impression 
Good people's skills understanding, great listener, interactive
Educated Graduated with Masters
Great networker Made great contacts online and off line
Dreamer Never give up on my dreams, continue creating new adventurous ideas
Risk Taker Not afraid to contribute to anything I believe in
Tenacious Had an idea to start my company and stuck with it until achievement
Compassionate Treat people with respect, always help when needed.
Great team player Friendly, get along with all my teammates, motivate each other





Wednesday, December 29, 2010

The Power of Personal Branding


What comes to mind when I mention these names?
-Louis Vuitton
-McDonalds
-Abrecrombie and Fitch
-Donald Trump

Immediately you picture and associate the Brand Identity with the person or a company with these names.
You can picture Louis Vuitton's LV logos.
You can see McDonald's logo and burgers
Abercrombie and Fitch shows you that they are all about sexy and good looking people and that's what you picture when you hear the name.
When hearing Donald Trump's name you automatically associate his name with real estate and wealth

Now ask yourself – what do people associate my name with? Find out what you're good at. If you are a a painter and have a specific style, try to use a small but recognizable element that people will recognize every time they see your paintings. When they hear your name, they will think about your signature style. Use the latest social media to promote yourself, donate 10% or more of the sales to  charity to have people buy your work at the same time do something kind. When using social media, make sure you use the same colors and picture ( or logo ) on every platform. It's important to have a consistent brand which you go by and represents you.
Build your personal brand on social media platforms. Do not be afraid to be different, do something exciting and special.
Behind every brand identity there is a strategy. Figure out your own strategy for your Personal Brand identity.
Consistency is crucial. Once you've defined your brand, keep it in the public eye as much as possible, be in the center of attention, interact with people that follow you on twitter and facebook etc.
You will continue to stand out, be successful and powerful.  Make sure you always fill out all the necessary information . If your pages are incomplete or empty, you will not be able to achieve a successful  Personal Brand Reputation.

On Oxendo you have the chance to start building your Personal Brand from the start, or refresh what you have created before by using the latest tools and color schemes to fit your Personal Brand, Your Identity, You. 

Sign up for free www.oxendo.com

Monday, December 27, 2010

10 Social Media 2010 Highlights

 By: Heidi Cohen

The year 2010 was a tipping point for social media. Interestingly, with one exception, 2010's social media highlights gained traction because something happening in the world resonated with social media users, generally news or entertainment related.
Let's review the top 10 social media highlights of 2010:
 Please follow the link to clickz.com to read the rest of the Highlights

Tuesday, December 21, 2010

German Article on Businessvalue24: Personalentwicklung 2.0: Zur Marke werden beim Karrierenetzwerk Oxendo

Der perfekt ausgebildete Arbeitnehmer ist der Traum vieler Unternehmen. Das neue Karrierenetzwerk Oxendo verspricht genau diesen Traum zu erfüllen. Es verbindet die Vorteile traditioneller Recruiting-Plattformen mit Social-Media-Elementen: Studenten, Auszubildende und Berufstätige können sich bei Oxendo ein persönliches Profil anlegen und ihre Fähigkeiten vorstellen.

Read the rest of the articke here:  

Saturday, December 11, 2010

The ultimate CV template for your personal brand


Do you hate working on your CV? Keeping all rules and standards can be complicated and time consuming.
Most of you already created multiple CV’s just by joining networks such as LinkedIn or Xing. So why do it all over again?
In addition most CV-standards are not up-to-date anymore. Nowadays a good CV should include  links to your social media profiles and published work on the web.
Since a CV is an important part of your personal brand you should be able to decide which colors and structure fits your brand best.
While working on our new Personal Branding/Employer Branding network Oxendo.com we asked ourselves how we could solve these problems when creating a CV online.
Our answer is a CV – automatically generated with the information you provide on Oxendo. On Oxendo you can select relevant (for your personal brand) modules and structure of your CV. Additionally you are able to choose design, layout and colors in order to create a visual identity for your brand! 
Make sure to check out http://www.oxendo.com 
IMAGE IS EVERYTHING 



Thursday, November 18, 2010

W&V reports about OXENDO’s Development & Beta Version


W&V explains how Oxendo would like to connect young professionals & companies and reports about development and launch. Read the full article here... 

According to Unicum-Magazine OXENDO helps the „self-promoting generation"

As predicted in one of my earlier posts - qualification is good, but the right image is better. Students do not have to be marketing experts to improve future employers. However it is benefitial to know the ground rules of self marketing – and the matching online plattforms. One of the most important career networks is OXENDO. Read the full article here....
 


Thursday, October 21, 2010

How to create a perfect CV

While looking for the perfect CV -design-tools for OXENDO (www.oxendo.com) I found this interesting article in Spotlight magazine about things to consider when creating a CV.  The article does not only feature tips on format and style, but also what HR managers may read between the lines...

You are looking for a job, but so is everyone else. You might be the best candidate, but will your next employer know that? Before you are invited to a job interview, your CV will have to make a good first impression. Many large companies in Europe now use English as a working language, so its important to have your CV ready in English. This is also an opportunity to show that you have intercultural skills that may be critical to getting the joy you want.
As much as your CV says in black and white, it says just much between the lines. It offers clues about the kind of person you are, what your priorities are and how conscientiously you work.
Probably the most important thing to bear in mind when writing your CV is that it will be read by another person. This could be someone with whom you`ll be working closely; your boss at a small to medium-sized company; or it could be someone in a position of power, such as the head of the personnel department. Whoever that person is, he or she will decide whether or not you get invited to a job interview.
For that person, time is money: you may have only 15 seconds to make an impression. Here is how to do it.
1.    Do your homework: Find out about the company you are contacting and write your CV specifically for the job you want at that company. One tailored CV sent to five companies will get you further than a generic sounding CV sent to a hundred-
2.    Make your CV readable: Choose a font that is large enough, wired enough and not too decorative. Use generous margins. Put enough space between different elements. Fit everything on one or, at most, two pages.
3.    Remember that less is more: The reader must be able to find key information immediately. Choose the three things that best qualify you for the job, and emphasize them in your personal profile. (This point refers to the CV-options on Oxendo. Oxendo gives you the opportunity to create 3 keywords, so that you can be found by them on our system, as well as on all search engines)
4.    Avoid clichés: and vague language. Everyone claims to be highly motivated and hard-working. So don`t just say you are; prove you are. Your achievements, as listed in your CV and supporting documents, should leave no doubt.
5.    Write for you reader, not for yourself. John F. Kennedy said: “ask not what your company can do for you; ask what you can do for your company”. Employers don’t care that you are seeking new challenges, they want to know whether you can communicate, are good with figures and have ideas.
6.    Make the reader curious and eager to get to know you. What hidden skills do you have, whether relevant to the job or not, that will make you stand out from all the candidates? When the 100 applicants are reduced to five, you will be remembered as the man who cooks for homeless people or the woman who is lived in China. Such qualities show that you take the initiative, are a team player and finish what you start. Are you a worker or an asset? That’s the question that’s answered between the lines.

Thursday, September 2, 2010

The need for Employer Branding 2.0 - Recruiter

By Wolfgang Brickwedde

Employment Branding 1.0 was a monologue. Companies sent out communication and assumed control about the message and the perceiption.


Employment Branding 2.0 is a all about conversation. And the conversation is sometimes happening real time with smart organizations participating proactively to create connections, conversations, and relationships to begin building a sustainable talent advantage. Your employer brand is no longer just what you say about you. Its what everyone says about you. And what everyone says travels fast.
Please read the rest here: https://www.xing.com/net/rec/employer-branding-541856/the-need-for-employer-branding-2-0-31981202/

Saturday, August 28, 2010

Critically Thinking About Your Personal Brand Online

breannepotter 

If someone asked, “who are you?” what would you say?  A mother, an entrepreneur, a conservative, a reality TV show fan, a soccer player, a dreamer? Read more: http://critical-thinkers.com/2010/08/critically-thinking-about-your-personal-brand-online/

Friday, August 27, 2010