Critically Thinking About Your Personal Brand Online

By breannepotter 

If someone asked, “who are you?” what would you say?  A mother, an entrepreneur, a conservative, a reality TV show fan, a soccer player, a dreamer? Read more: http://critical-thinkers.com/2010/08/critically-thinking-about-your-personal-brand-online/

Oxendo's first article on www.gruenderszene.de online news:

German startup Oxendo is gearing up to go live in October, with a novel twist on career networking and recruitment.
Please continue reading: http://www.gruenderszene.de/english/news-english/holtzbrinck-acquires-tutoria-oxendo-promotion-nordhessen

How to - not make a mistake with your Personal Brand

 By Stephanie Fierman

 I’ve been a passionate advocate of online personal branding and reputation management since 2007.  That was the year, as some of you know, that I had a personal experience with the power of Google ...
Read more: http://blog.mengonline.com/2010/08/24/playing-both-defense-and-offense-with-your-personal-brand/

Employer Branding as most important strategy in fight for talents

A survey by Personnel Today reveals that HR managers believes branding is vital if an organisation is to recruit the best candidates.

In the war for talent, HR professionals are not being equipped with one of the most important weapons in the recruitment armoury – employer branding.

An exclusive survey of 1,889 Personnel Today readers with responsibility for recruitment reveals that 95% of respondents believe employer branding is ‘important’ (Fig. A), with 80% saying that it will become even more so (Fig. B). And yet only 25% of those surveyed have responsibility for employer branding. 

Many senior HR professionals said they were trying to make their organisation an ‘employer of choice’ in the face of low unemployment and skills shortages.
One said: “There is so much competition for good candidates, those with a good employer brand will be able to pick and choose from the best candidates.” And another added: “People are becoming more inclined to look for roles where the organisation’s values are aligned with their own.”
Recruitment remains the preserve of the HR department. Indeed, the number of people in HR with responsibility for recruiting is increasing.

Employer Branding in social media networks can be rudimentary found on Facebook and LinkedIn, but in the "war for talent" companies are in need to create their brand online in new ways and with more freedom of scope. OXENDO offers companies the right tools to present and monitor their brands with new applications.
We will launch the beta version of OXENDO on the 26th of August. Please feel free to contact me on Twitter/LinkedIn or leave a comment! http://www.oxendo.com/