Individual users will find many functions to create attention for their personal brand on Oxendo. In this article we would like to show some of the effective ways to create a better online reputation and arouse the industries interest.
With the transparency given by the latest developments in social media, it is important to inform profile visitors on Oxendo about as many facets of personality, qualification and education. This also includes non-professional attributes such as personal interests or social engagement. The more a person presents, the higher the chance to become one of the featured profiles on Oxendo’s starting page. This can have a remarkable impact on a users online reputation, especially since a „featured“ user profile will also be included in Oxendo’s search results.
How to get there:
The basic modules for a good personal brand on Oxendo are Career Timeline, Education Timeline, Skills and Brand Statement. To give potential employers the opportunity to get a good picture about the many characteristics we also recommend to use non professional modules such as interests, updates or social engagement.
One of the most important modules is the brand statement. As every company has a brand statement, we advise individual users to create a statement letting the world (and the future employer) know what they stand for, what their believes are and which main assets they would like to present. The brand statement will also be featured as meta-description on Google and the many social media sites when shared.
A great example on how to improve online reputation and create „brand awareness“ for the own brand was delivered by Stefan Ripperda. With his great personal brand on Oxendo he was featured on our starting page (http://www.oxendo.com) and one month later he is still high up in the search results on Google! You may check out his profile here http://www.oxendo.com/persons/stefanripperda
The equation is simple, but powerful:
Relevant content modules on your website & CV
+ Good profile picture
+ Good visibility settings
+ Good Brand Statement
= Good or featured personal brand on Oxendo
Good or featured personal brand on Oxendo = More profile visitors (from companies and search results) = Better online reputation = Higher chance of finding a matching position
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