THE NEXT GENERATION OF PERSONNEL PLANNING & CAREER DEVELOPMENT

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OXENDO - THE NEXT GENERATION OF PERSONNEL PLANNING AND CAREER DEVELOPMENT!

Monday, February 15, 2010

The perfect launch of your personal brand

If you want to speed up the process of creating personal brand equity, become addicted to:
1) being intentional &
2) changing habits

Being intentional:
A lot of people think that once they choose their brand, the rest automatically takes care of itself. This mindset has no application in the world of personal branding, where only doers excel.
If we want to leave the competition behind, we must be more intentional than they are when it comes to every detail of our personal brand. But what is intentionality? One example – if you are preparing for a meeting ask yourself – what do I hope to achieve in this meeting – what do I want to achieve with my presentation? Intentionality is not just having a great idea – it is also to pursue and implement that idea (before having a new one).
DEFINE THE OUTCOME and pursue it with preparation and implementation!!

Change:
Habits, communication style, attitude, etc. – there are many things we can work on. Once we took care of those personal changes, we should move on to supporting props like:
-    Websites & broschures (as mentioned we are working on a professional branding & carreer platform, which will allow its members to perfectly create a brand for themselves – for more questions about that, please leave a comment or contact me directly!!)
-    Office space
-    Systems improvements
Another effective tool is a 15-second commercial. How many times are we asked about what we do for a living. Make sure to create an answer which is different and interesting.

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